The Holding Co. is building the future of care.

We design products, brands, and experiences revolutionizing how we care for our kids and elders and manage family life.

We partner with the organizations that are working to give families the time, space, and joy they deserve, from fast growing start-ups to multinationals and government agencies to nonprofits.

We also work to get everyone as excited about care as we are — from quantifying the market opportunity to convening  the movers and shakers building our modern care system.

Abstract illustration of a women juggling responsibilities

Screenshot of the Wellthy platform on a phone

Illustration of a man sitting

Screenshot from Wellthy's website

A quote from the Wellthy work that says "It shouldn't be so hard to care for those you love"

Screenshots of the Wellthy platform on a phone and desktop

How Wellthy is balancing human connection and tech efficiency.

Illustration of a father, daughter and a Cleo support provider

Graphic signs that says "How do we choose between a hospital and a birth center?"

a collage of photos of families

A collage of a family split into pieces that says "A thousand cuts"

Woman facing a collage of abstract signs about ADHD

A collage of families

How Cleo speaks to the holistic supports parents need to thrive.

A branded poster and water bottle from the WA Cares work

A poster from the WA Cares work

A poster and buttons from the WA Care work

A branded poster from the wA cares work with a smiling woman

A mockup of a WA Cares websites from the WA Cares work

Why the WA Cares Fund is creating the infrastructure for aging in place.

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